Encourage your boss to open his or her public posts to comments, so you can respond.
Subscribe to your boss's feeds that interest you.
Making these changes will avoid crossing work with play. It also keeps open a channel of communication if, say, your boss has additional shifts or projects for you to take on.
By unfriending your boss and subscribing to his or her feed, you're setting up clear boundaries that are less likely create complications in the workplace.
Now, if you're already friends with your boss and you're not comfortable "bossing" him or her around online, you have another way to stop your private and work lives bleeding together.
Wait until smart lists are active for you on Facebook. (If you open your page to subscriptions, you'll likely get smart lists soon if not immediately.)
Add your boss to the list labeled "Restricted," which only allows access to your public posts.
Consider using a list or group for co-workers and work-related discussions.
Using Facebook responsibly requires us to turn on the good features Facebook offers — like profile review.
And changing your online relationship with your boss to more closely resemble real life is a smart way to protect your job and your future.
Guest writer Jason Sattler is a social media strategiest at F-Secure.
Create a social media strategy and learn from the biggest names in social media in our innovative online event, Social Media Marketing Boot Camp, starting September 27. Master Google+ with tech evangelist Robert Scoble, develop strategies for increasing your Facebook likes, and learn the benefits of geolocation platforms like Foursquare. Register today.
Posted by Jennifer Moire on September 24th, 2011 12:49 AM
Where do some Republican presidential hopefuls, and even a member of the Kennedy clan, turn to boost their Facebook brand?
To North Social, whose clients include GOP candidates from the Hermanator (aka Herman Cain), to Newt Gingrich and former California First Lady Maria Shriver.
For example, Cain uses North Social's Photo Showcase app to sell merchandise, a Video Channel app to highlight his 9-9-9 proposal on how to revive the economy, and Sign Up to collect emails from supporters.
Former House Speaker Gingrich incorporates Social North's Donate app and Fan Offer app to collect likes and encourage visitors to join his effort. '
The company's apps are designed to work with smaller scale campaigns as well, such as Leeland Yee's mayoral effort in San Francisco.
Perhaps our favorite nugget on the company's web site is the bit of political humor it injected into its latest installment of the Fan Page Fail video short series.
They use the example of former Idaho Senator Larry Craig — who was caught in a, um, compromising position in a Minneapolis airport restroom –to teach a lesson about when and where to promote a Facebook page. Good stuff.
Create a social media strategy and learn from the biggest names in social media in our innovative online event, Social Media Marketing Boot Camp, starting September 27. Master Google+ with tech evangelist Robert Scoble, develop strategies for increasing your Facebook likes, and learn the benefits of geolocation platforms like Foursquare. Register today.
Posted by Brian Carter on September 23rd, 2011 8:55 PM
If you want to make money doing social media, you simply must attend Socialize West. It's less than a month away, October 20 and 21 in San Francisco's UCSF Mission Bay Conference Center.
Here are seven reasons why not going to this conference will ruin your life — or at least cause you to lose Facebook friends and money too.
1. You'll miss out the most promising alternative energy source in our modern world: Todd Tweedy. 2. It is actually possible to obsess about games and make money — that's what 25 percent of the conference is about. 3. If you can't mobilize to learn how to mobilize your business you're probably chemically bonded with your couch or office chair. 4. Another 25 percent of the conference is about monetizing social media, so who cares how much the trip costs? You're going to learn to boost revenue. Return on investment, baby! 5. If you think you can't optimize your optimization processes, you clearly don't understand optimizing. That's another 25 percent of the conference. And more ROI. 6. I'm speaking at the event, and I can teach you how to make money. What's the acronym again? ROI! 7. Admission costs one digit less than what other conferences charge — count the money you save toward ROI. If you register before before September 28 you will save an extra Franklin. Actually, that's two Franklins if you compare what you'd pay for on-site registration. Add these savings to the ROI!
Create a social media strategy and learn from the biggest names in social media in our innovative online event, Social Media Marketing Boot Camp, starting September 27. Master Google+ with tech evangelist Robert Scoble, develop strategies for increasing your Facebook likes, and learn the benefits of geolocation platforms like Foursquare. Register today.
Posted by Jackie Cohen on September 23rd, 2011 8:04 PM
Facebook's f8 developer conference got mentioned 116,465 times by the news media and consumers posting online this week.
Webtrends counted every last one of these mentions and put them into a very blue infographic just for us. It includes Tweets but doesn't include mentions in posts on Facebook. We suspect the latter figure would exceed the 116,465 counted from all other sources, but because Facebook postings are private, conclusive numbers can't be reached.
Readers, what do you think of the infographic appearing below?
Create a social media strategy and learn from the biggest names in social media in our innovative online event, Social Media Marketing Boot Camp, starting September 27. Master Google+ with tech evangelist Robert Scoble, develop strategies for increasing your Facebook likes, and learn the benefits of geolocation platforms like Foursquare. Register today.
Posted by Guest Writer on September 23rd, 2011 7:12 PM
Yesterday Facebook announced the new profile, timeline, but the beta version doesn't won't come out until at least the end of this month, if not later, and you have to sign up for it in advance — but, there's a way to activate it right now, without the wait.
Facebook gives developers early access to timeline so they can develop applications for it. However, you don't really have to be a real developer, just pretend to be one! Here's how.
Facebook has a page, a group and an application called Developer — you want to click on the app, which you can find here.
If you've never used this app before, you'll need to allow it to access your basic information, the same way you would when launching anything else for the first time on Facebook.
After you've installed the Developer tool, click on "create a new app," a button that appears in the top right corner of the screen.
Developer asks you to provide some information about this app you just clicked the create button for.
A pop-up asks you to input a display name and a namespace, and two of them can't be exactly the same. It's simplest to type in your full name for the first field and then in the second area, type it in without any spaces between words.
Then a security popup window pops up, asking you to type in the letters you see.
Within the left-hand column, click on the words "open graph."
Fill out two different verbs. You can use "get profile" or choose whatever you want.
Now you're almost done.
After a few minutes, your profile will display a notification across the top suggesting you try timeline.
Click "get it now" and start playing with your timeline.
Notice the upgrade is irreversible, so don't shoot the messenger if you don't like it.
Until the beta version of timeline becomes available to non-developers — Facebook says this will happen on September 30 — only people who've upgraded their profiles to timelines will be able to see your timeline.
Readers, have you upgraded your profile to timeline yet? If so, did you do anything creative with your cover photo? Please share your experiences in the comments section.
Guest writer Eti Suruzon is vice president of planning and media at Blink.
Create a social media strategy and learn from the biggest names in social media in our innovative online event, Social Media Marketing Boot Camp, starting September 27. Master Google+ with tech evangelist Robert Scoble, develop strategies for increasing your Facebook likes, and learn the benefits of geolocation platforms like Foursquare. Register today.
Posted by Jennifer Moire on September 23rd, 2011 4:57 PM
Former first daughter Chelsea Clinton took to her new Facebook page to interview her mom on the last day of the Clinton Global Initiative in New York yesterday.
Her mom, of course, is U.S. Secretary of State Hillary Clinton. And the interview upped Clinton's online profile significantly only days after joining Facebook. The page now has 10,267 likes as of this writing.
The interview of Secretary Clinton was livestreamed from her daughter's Facebook page, and covered topics ranging from technology, democracy, global health and other issues.
They even had some fun, with Chelsea teasing her mom that it wasn't long ago she helped the Secretary send her first text message.
We also learned that former President Bill Clinton still calls the Internet the World Wide Web.
At the end of the interview, Chelsea added a personal touch, saying, "I am once again grateful you are my mom and my Secretary of State."
Chelsea is a board member on CGI.
Her profile says she's "focused on questions of empowerment and equal rights, including areas related to health and the arts, particularly on those that concern children."
What do you think of Chelsea's new Facebook page?
Create a social media strategy and learn from the biggest names in social media in our innovative online event, Social Media Marketing Boot Camp, starting September 27. Master Google+ with tech evangelist Robert Scoble, develop strategies for increasing your Facebook likes, and learn the benefits of geolocation platforms like Foursquare. Register today.
Actually "is tasting" was the choice of Snooth Media, a wine community on the Web, which allows its users to search, discover, review, and recommend wines.
Snooth is just one company planning to take advantage of the social network's transition to GraphRank from EdgeRank, and the changes it will bring to the like button, believing that posts saying someone "is tasting" a wine will draw more attention and engagement than posts reading that someone "likes" a wine.
The company is also the parent of cocktail site The Spirit and culinary destination What's Cookin', opening up a host of possibilities for reimagining the like button.
Chief Executive Officer Rich Tomko said, "We're announcing a new way for people to connect around tasting wines and discovering new wines with their friends on Facebook. Through the Facebook platform, people can share the experience of tasting and reviewing wine, making their online experience more personal and relevant."
Readers, are you swimming in the endless possibilities for tweaking the like button to match the target audience of websites or Facebook pages?
Create a social media strategy and learn from the biggest names in social media in our innovative online event, Social Media Marketing Boot Camp, starting September 27. Master Google+ with tech evangelist Robert Scoble, develop strategies for increasing your Facebook likes, and learn the benefits of geolocation platforms like Foursquare. Register today.
Posted by Guest Writer on September 23rd, 2011 2:19 PM
Attracting media attention is a double-edged sword: You want the coverage of television, print, online, and radio journalists, but they are often on deadline and need your information last-minute.
How can you give journalists what they need without leaving your business hanging? Create a tab for them on your Facebook page!
Media-savvy organizations often have a press room on their website, offering their latest press releases, images of key personnel, logo artwork, articles and interviews journalists can draw from, as well as contact information.
However, I've seen precious few companies putting up the same resources on Facebook pages, and that's a huge missed opportunity.
After all, they use Facebook just like you do: they share family photos, catch up with college alumni, and while doing so, often search for interesting material for upcoming stories. Tory Johnson of Good Morning America does this often:
Make it easy for them to cover you by doing the following:
Create a separate media room tab, using a third-party app like TabSite, Pagemodo, or Wildfire.
Add downloadable resources for journalists by providing links to those items on your server. All they have to do is click and they get what they need. They didn't have to pick up the phone and track you down for an interview before their deadline. You just made their job super easy. Important point here: make sure those links open in a new tab or window, otherwise they open in Facebook and it's not pretty!
Include the following resources: press releases (or the new social news release), product background releases, video, PowerPoint presentations, photos in both high-resolution and low-resolution, and of course, contact information.
I'm on many journalists' short list of people they can go to reliably for a story, a quote, or an interview on a moment's notice, and many of them found me through my media room.
What other resources would you include in your Facebook media room?
Create a social media strategy and learn from the biggest names in social media in our innovative online event, Social Media Marketing Boot Camp, starting September 27. Master Google+ with tech evangelist Robert Scoble, develop strategies for increasing your Facebook likes, and learn the benefits of geolocation platforms like Foursquare. Register today.
Posted by David Cohen on September 23rd, 2011 1:47 PM
Over the past couple of days, it has pretty much been established that Facebook users are not big fans of the litany of changes introduced by the social network this week (understatement!). But some demographics dislike things more than others.
Opinion-based social community SodaHead gathering the opinions of more than 1,000 voters Thursday and broke down the Facebook dislikes into demographic categories.
Overall, 84 percent of respondents voted "lose it," with only 16 percent opting for "like it."
Here are some of SodaHead's findings, by demographic, and please see the company's infographic below for more information.
Male: 79 percent lose it, 21 percent iike It
Female: 88/12
Age 13-17: 89/11
Age 18-24: 81/19
Age 25-34: 84/16
Age 35-44: 76/24
Age 45-54: 82/18
Age 55-64: 88/12
Age 65 and up: 79/21
Accounting/finance: 80/20
Advertising/graphic design: 71/29
Arts and entertainment: 75/25
Clerical: 100/zero
Healthcare: 75/25
IT: 43/57
Legal: 80/20
Management: 82/18
Military: 100/zero
Other: 79/21
Public safety: 100/zero
Retail: 93/7
Small business owner: 72/28
Student: 89/11
Other demographics analyzed by SodaHead were religious views, political views, sexual orientation, relationship status, children, Zodiac sign, smokers/nonsmokers, drinkers/nondrinkers, education, employment status, income, income sought, height and weight type.
The only two demographics for which Facebook's extensive changes scored victories were those who selected IT as their career, with 57 percent of the 14 respondents voting to "Like It," and those who selected Baha'i as their religion, namely one respondent.
On the flip side, the following demographics were unanimous in voting to "Lose It": widowed (11 respondents), expecting children (3), clerical (3), military (7), public safety (5), 4'5" and shorter (1), 4'6"-4'11" (3), and 6'6" or taller (3).
Readers: Lose It or Like It?
Create a social media strategy and learn from the biggest names in social media in our innovative online event, Social Media Marketing Boot Camp, starting September 27. Master Google+ with tech evangelist Robert Scoble, develop strategies for increasing your Facebook likes, and learn the benefits of geolocation platforms like Foursquare. Register today.
Posted by David Cohen on September 23rd, 2011 1:27 PM
Facebook's like button is about to undergo some drastic changes, but will they help or hurt the most widely used Facebook plug-in by the top 1,000 websites?
According to the latest BrightEdge SocialShare report, 25 percent of the top 1,000 sites have installed Facebook plug-ins, with the like button sitting atop the list.
BrightEdge added that the like and share plug-ins installed on the top 1,000 sites have accounted for more than 65 million likes and shares since their respective launches.
The social network's transition to GraphRank from EdgeRank, and the changes it will bring to the plug-ins will likely increase functionality beyond just like and share.
But these changes will also complicate matters for marketers by evolving from a simple click on the like button to choosing from among a whole set of activity buttons.
The top ten Facebook social plug-ins, according to the BrightEdge SocialShare report:
Like button: Allows users to share pages on their Facebook profiles with one click.
Like box: Users can like Facebook pages and view streams directly via websites.
Activity feed: Users see what their friends are doing on websites, via likes and comments.
Recommendations: Personalized suggestions for content on websites that users may like.
Log-in button: Allows users to log into Facebook, alongside pictures of friends who have already liked the website.
Comments: Users can comment on any content on the website.
Facepile: Displays profile pictures of Facebook users who have liked or signed up for websites.
Send: Users can send content to friends with one click.
Registration: Users can sign into websites via their Facebook accounts.
Livestream: Allows users to share activity and comments in real-time during an event.
BrightEdge Chief Executive Officer Jim Yu said:
Changes to Facebook social plug-ins may be imminent, and this analysis shows how significant these features have become on the Web today. Very few features have achieved the massive scale of adoption that Facebook like and share buttons now see across the Internet. And the usage of these buttons is unprecedented in the history of the Web.
And the conclusion from the BrightEdge SocialShare report:
The expanded plug-in types offered by Facebook provide increased insight into user interest. Facebook's network is expanding from a social graph of connections between people to an interest graph that reflects the social signals users are sending about their interests, opinions, and desires.
BrightEdge sees this change as a positive development for marketers. As we reported previously, social signals drive traffic, and social button adoption is increasing. Facebook is now offering increased relevance with which to measure and take action on this social signal stream.
Readers: Do you think the impending spinoffs from the like button will confuse users and marketers alike, or will they help interaction between the two parties?
Create a social media strategy and learn from the biggest names in social media in our innovative online event, Social Media Marketing Boot Camp, starting September 27. Master Google+ with tech evangelist Robert Scoble, develop strategies for increasing your Facebook likes, and learn the benefits of geolocation platforms like Foursquare. Register today.
Posted by Jackie Cohen on September 23rd, 2011 12:43 PM
We were the first to post a story about Facebook users hating the latest rash of changes to the site, and now we have official statistics confirming that hatred: There are five times as many haters as non-haters!
A national survey by Poll Position confirms that five times as many Facebook users dislike the site's new look as those who don't. The company interviewed 492 people by telephone and found:
This survey has a four percent margin of error in either direction, and even that isn't enough to tip the scales.
However, when you compare the 800 million Facebook users with the number of people Poll Position talked to — well, we think a larger sample is needed before any grand declarations can be confirmed.
Additionally, Poll Position ought to have included at least one question on how people feel about competing social networks.
We'd also love to know how this unrest compares with peak complaint periods in Facebook's history, such as the original launch of the news feed five years ago. At that time, ten percent of the site's users were complaining, but at that time the entire membership of the site was 12 million at most.
For that same proportion to be true today, 80 million people would have to be complaining, and there's no way that a survey of 492 people can conclusively demonstrate what proportion of Facebook users dislike the site now.
Readers, what do you think about Poll Position's findings? What can Facebook do to placate users?
Image: AllFacebook edited an image from Shutterstock.
Create a social media strategy and learn from the biggest names in social media in our innovative online event, Social Media Marketing Boot Camp, starting September 27. Master Google+ with tech evangelist Robert Scoble, develop strategies for increasing your Facebook likes, and learn the benefits of geolocation platforms like Foursquare. Register today.
That's the highlight of a new study by Colligent examining politicians' presence on Facebook as well as Twitter and MySpace.
The results couldn't come at a better time because the Republican presidential hopefuls are getting ready to kick-off another debate tonight from Orlando.
The Colligent methodology is unique in a couple of ways. First, the company goes beyond follower numbers, such as Newt Gingrich's one million Twitter followers, and looks carefully at the overlap of relationships and networks among social media channels that provides a more rounded view of a politician's social media brand.
Second, the firm measures a politician's strength on social media against other brands with large followers or likes, such as musicians. As a result, some of the findings are startling.
Romney leads President Barack Obama in the intensity race among his Facebook likes.
According to Colligent, three percent of the social profiles measured show Romney with an intense but small base of politicos and insiders, as compared to President Obama's broader base of support.
That honor goes to former Governor Jon Huntsman, Jr., who sees a 59 percent increase in followers every two weeks
Colligent also measured the sociability of state delegations in the House of Representatives. South Dakota, Montana, Wyoming, Washington and Maine are leading the pack.The least socially networked delegation in the House belongs to Idaho.
As for the most social congresspeople themselves, Representative Danny Rehberg (R-MT) helped lead Montana toward the top of the findings.
His fans' number one advocacy group? The very right leaning Heritage Foundation.In the 2012 mid-term elections, 22 percent of online Americans used social networks to engage with a campaign.According to the study, more than 9 million or 3.19 percent of the social network profiles Colligent measures are fans of at least one politician, and more than 7.5 million are fans of at least one advocacy group or organization.
The complete study may be found here. Readers, how do your political affinities ompare with Colligent's findings?
Create a social media strategy and learn from the biggest names in social media in our innovative online event, Social Media Marketing Boot Camp, starting September 27. Master Google+ with tech evangelist Robert Scoble, develop strategies for increasing your Facebook likes, and learn the benefits of geolocation platforms like Foursquare. Register today.
If you're friends with your boss on Facebook, now is a great 
Where do some Republican presidential hopefuls, and even a member of the Kennedy clan, turn to 
attend 
Developer asks you to provide some information about this app you just clicked the create button for.
Now you're almost done.
Notice the upgrade is irreversible, so don't shoot the messenger if you don't like it.
Former first daughter Chelsea Clinton took to her new Facebook page to interview her mom on the last day of the Clinton Global Initiative in New York yesterday.
Chelsea is a board member on CGI.
Over the past couple of days, it has pretty much been established that 
But these changes will also complicate matters for marketers by evolving from a simple click on the like button to choosing from among a whole set of activity buttons.
We were the first to post a story about Facebook 
Facebook users like 
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